How blogging creates powerful brand salience (part 2/3)
Brand salience through blogging
In my last piece , we talked about the benefits of story-telling through blogging in order to create brand saliency. We are going to dig deeper now into how blogging can help increase your brand’s stamina in the minds of your readers.
What is brand salience?
To put it simply, brand salience is your brand sticking in the minds of your customers at the time when they need your services the most. Do they have your brand in mind at the moment of choice?
Many people feel blogging takes too much work and time. And? That’s exactly where its strength lies.
At the end of the day, people trust the people they have the deepest/longest relationships with–that’s brand salience in a nutshell!
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